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Navigating a changing landscape
The rules of the communications industry are changing fast. What are the trends that matter? What do they mean for your business? How should you respond?
We explore these questions and more with expert insights into markets, technology and consumer behavior.
Operators are in the front line of our changing industry – the first to feel the pressure of new challenges, but also potentially the first to reap the rewards from new business opportunities. Here we map the new landscape and examine the roles of the major players – service providers, consumers, enterprises and new over the top service providers.
When everything is changing – adapting to a new industry landscape
As the communications industry landscape changes, new thinking, new partnerships and new offers are needed to ensure that the new business openings being created can be addressed effectively. In the front line, operators are among the first to feel the heat of change and will be first in line to reap the potential rewards that change can bring.
Change has become endemic in the communications industry, with the rise of social networking being perhaps one of the most dramatic. Facebook now has more than 500 million users worldwide but was only founded in 2005. The total number of social networking users exceeded email users in 2007. In the U.S., Facebook overtook Google in time spent on site in August 2010.
Meanwhile, falling ARPU for voice and the opportunities represented by new technologies have increased competition in the industry, not only among operators but also from cloud service providers, media and broadcast companies and consumer electronics vendors.
Looking at the industry as a whole we can see a number of challenges and opportunities that are redefining the expectations and ambitions of the four main protagonists in the arena – consumers, enterprises, OTT players and operators themselves.